About Dollar East Management

Management Profile

Mr. Asmat Ullah (Chief Executive Officer)
Mr. Asmat Ullah
is a seasoned professional and demonstrated success both in Asmat Buttdomestic and international markets. He exhibits comprehensive expertise in investment optimization, successfully drove growth both for market leaders and startup organizations.

As the CEO of Dollar East, he leads the executive team and leverages more than two decades of senior management experience in International Remittances, Money Transfer Business, Operations, Customer Care, Marketing, Product and Business Development to lead the vision, strategy and execution. He is widely known as a change agent with entrepreneurial skill set. He regularly works with the board of directors and executive team to accomplish organizational objectives. He has worked closely with State Bank of Pakistan and the Exchange Companies Association of Pakistan for the transformation of exchange sector, business growth and enabled sustainable success.

Mr. Muhammad Iqbal (Director Operations)
Mr. Muhammad Iqbal has about 12 years of experience related to financial Iqbalplanning, and respective controls in the industry. He has the expertise in restructuring, reorganizing and setting up finance functions, policies, procedures, and internal controls for new and matured organizations. He is a CA qualified profession from Institute of Chartered Accountants of Pakistan.

He possesses goal achieving capabilities and firm determination to exhibit the quality skills for accomplishing optimum efficiency and effectiveness in all assignments. He has led key initiatives that achieved cost efficiencies and reduced operating budgets, extensive experience of Financial Management, Corporate Finance, Accounting and Audit.


Madam Robina Mahmood Baig (Director Accounts)
Madam Robina Mahmood Baig has a vast experience, spreading over 20 Robinayears, in the field of Accounts and Finance.  She has earned an MBA degree in Finance from University of the Punjab in 1988.

Presently, she is working with Dollar East Exchange Company as Director Accounts. She has also served as a Head of Treasury Department at GIFT University. She, being a philanthropist, has been voluntarily working for Roshni Homes Trust - a charity organization for the welfare of orphans and children without parental care.


Mr. Nadeem Mustafa (Director Business Development)
Mr. Nadeem Mustafa is a graduate from Cardiff BusinessNadeem School, University of Wales UK, where he obtained a Master’s in Business Administration with concentration in Marketing.

He is an accomplished Marketing and Management professional with over 29 years of experience in leading and managing the organizations; developing and implementing strategic marketing plans; creating, strengthening & revitalizing bands; planning and executing marketing communication campaigns; and growing & managing sales.


Mr. Ahmed Barjees Faisel (Senior Manager Marketing)
Mr. Ahmed Barjees Faisel is a seasoned marketer with 20 years ofAhmed working experience in Pakistan, Middle East and Africa. He has a rich background in Strategic Marketing, Brand Management, Advertising, Communications, Digital Marketing, Media and Public Relations. 

He worked closely with wide range of international customers and brands. He holds first class Master Degree in Business Administration from University of Management and Technology (UMT), Lahore.

Mr. Salman Shahid (Head of Internal Audit)
SalmanMr. Salman Shahid acquired degree of B.S.C in Computer Sciences (Hons) from U.E.T, Lahore. He started his career with N.B.P as an I.T Officer in 2004. Showing knack for business development, pursued an M.B.A degree from University of Bath.

Returning back to Pakistan in late 2009, he joined Islamic Banking Division of N.B.P in the role of Business Development Manager as A.V.P. In 2010, he joined Dollar East Exchange Company as Business Analyst and later switched to the Internal Audit Department as Head of Internal Audit in 2012; where he continues till date.

Mr. Muhammad Abid (Manager Compliance)
Mr. Muhammad Abid obtained degree of MBA besides being a Member ofAbid Pakistan Institution of Public & Finance Accountant (PIPFA). He started his career as an Income Tax Consultant at M/s Dawood Ilyas & Co. Later having been fulfilled the given responsibilities with full passion and vision leaded to get himself promoted as a Manager Compliance.

He has attended the training sessions on ‘Capacity Building Program on Regulatory, Supervisory and AML Framework’ for Exchange Companies from the State Bank of Pakistan. He also attended the Operational Training in Branchless Banking Services by Waseela Microfinance Bank and Pakistan Mobile Communications Ltd.  He has received the Certificate of ‘Excellent Officer in Pakistan’ from MoneyGram International on Sales and System Training at Dubai Terminal III office.